标准编号:ISO 20252:2012

中文名称:市场、评价和社会调查 词汇和服务要求

英文名称:Market, opinion and social research — Vocabulary and service requirements

发布日期:2012-06

标准范围

This International Standard establishes terms and definitions and service requirements for organizations and professionals conducting market, opinion and social research.Non-market research activities, such as direct marketing, are outside the scope of this International Standard.

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