标准编号:ISO 20252:2012
中文名称:市场、评价和社会调查 词汇和服务要求
英文名称:Market, opinion and social research — Vocabulary and service requirements
发布日期:2012-06
标准范围
This International Standard establishes terms and definitions and service requirements for organizations and professionals conducting market, opinion and social research.Non-market research activities, such as direct marketing, are outside the scope of this International Standard.