ISO 20671-1:2021 品牌评估 第1部分：原则和基础

标准编号：ISO 20671-1:2021

中文名称：品牌评估 第1部分：原则和基础

英文名称：Brand evaluation — Part 1: Principles and fundamentals

发布日期：2021-11

标准范围

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

标准预览图