ISO 20671:2019 品牌评价 原则和基础

标准编号：ISO 20671:2019

中文名称：品牌评价 原则和基础

英文名称：Brand evaluation — Principles and fundamentals

发布日期：2019-03

标准范围

This document specifies the fundamentals and principles for brand evaluation, including an integrated 
framework for brand evaluation containing necessary brand input elements, output dimensions and 
sample indicators.
This document can be used in internal and external brand evaluation.

标准预览图