标准编号：ISO 20252:2019
中文名称：包括见解和数据分析的市场、评价和社会调查 词汇和服务要求
英文名称：Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
发布日期：2019-02
标准范围
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).
Non-market research activities, such as direct marketing, are outside the scope of this document.
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