标准编号：IWA 41:2023
中文名称：直播营销服务指南
英文名称：Guidelines for live streaming marketing service
发布日期：2023-11
标准范围
This document provides guidelines for the service process and operations management of live streaming host, live streaming marketing platform, live streaming marketer, and multi-channel network agency (MCN agency) in the process of carrying out live streaming marketing services. This document is applicable to the parties involved in live streaming marketing services. This document does not cover information technology (IT) requirements, specifically excluding: — information security, cybersecurity, and privacy protection; — coding of audio, picture, multimedia, and hypermedia information; — IT service management and IT governance.
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